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Oliver Buchannon
Brandon Blum

Brandon is the founder and CEO of New Edition, a content marketing agency and media company that partners with DTC thought leaders, brands and service providers looking to launch, maintain, grow and monetize their content marketing efforts.

Going to Market in 2026: A Survival Guide

May 18, 2026

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4 min read

Going to Market in 2026: A Survival Guide

If you're not ready, push your launch back.

Brandon Blum
Brandon Blum
How to Launch a Seeding Campaign for Your Brand

May 11, 2026

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3 min read

How to Launch a Seeding Campaign for Your Brand

Revenue is what matters. I repeat. Revenue is what matters.

Brandon Blum
Brandon Blum
I'm Getting Vulnerable About My Agency

May 4, 2026

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4 min read

I'm Getting Vulnerable About My Agency

Here’s exactly how New Edition is structured (and the two roles I’m hiring for next).

Brandon Blum
Brandon Blum
What Breaks on the Way to Eight Figures

Apr 26, 2026

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4 min read

What Breaks on the Way to Eight Figures

Five takeaways from my in-person conversation w/ the founders of Splendid Spoon, Original Grain & Kreatures of Habit (+ giveaway winners announced)

Brandon Blum
Brandon Blum
Three Founders, Three Categories, One Reality Check

Apr 19, 2026

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3 min read

Three Founders, Three Categories, One Reality Check

What It Actually Takes to Scale to 8 Figures

Brandon Blum
Brandon Blum
Issues That Keep Coming Up For Brands

Apr 12, 2026

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6 min read

Issues That Keep Coming Up For Brands

From some of our recent new business calls

Brandon Blum
Brandon Blum
Bookmark This One For Your Next Photoshoot

Mar 29, 2026

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6 min read

Bookmark This One For Your Next Photoshoot

A practical guide for emerging consumer brands refreshing their creative.

Brandon Blum
Brandon Blum
What Three eCommerce Operators Would Fix First in Your Business

Mar 22, 2026

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8 min read

What Three eCommerce Operators Would Fix First in Your Business

Five takeaways from our panel w/ the operators behind Checkmate, Brandon Blackwood & ShipVelocity

Brandon Blum
Brandon Blum
How to Get UGC Assets for Paid Ads (From Scratch)

Mar 15, 2026

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7 min read

How to Get UGC Assets for Paid Ads (From Scratch)

A step-by-step playbook for DTC founders who want to run creator-driven paid social — and actually see results.

Brandon Blum
Brandon Blum
Is THIS What's Standing Between You and More Sales?

Mar 8, 2026

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7 min read

Is THIS What's Standing Between You and More Sales?

A look at the trends I'm hearing on sales calls lately ...

Brandon Blum
Brandon Blum
Do You Have "Founder-Market Fit"?

Feb 8, 2026

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7 min read

Do You Have "Founder-Market Fit"?

It's either your biggest creative advantage or your silent killer

Brandon Blum
Brandon Blum
What's Actually Working For Bootstrapped Brands?

Feb 1, 2026

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6 min read

What's Actually Working For Bootstrapped Brands?

The answer may surprise you...

Brandon Blum
Brandon Blum
The ads that hooked me and the offers that converted me

Jan 25, 2026

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5 min read

The ads that hooked me and the offers that converted me

Your ad creative gets the click. Your offer gets the conversion.

Brandon Blum
Brandon Blum
This Post Will Help You Make Smarter Decisions In Your Business in 2026

Jan 18, 2026

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8 min read

This Post Will Help You Make Smarter Decisions In Your Business in 2026

Five takeaways from my in-person conversation w/ the founders of 4AM, Breath Death & Sourmilk (+ giveaway winners announced)

Brandon Blum
Brandon Blum
This Template Will Get You 80% of the Way Towards A Winning Ad Creative

Jan 4, 2026

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5 min read

This Template Will Get You 80% of the Way Towards A Winning Ad Creative

The creative you put into market is really only as good as the script or concept you use when creating the content.

Brandon Blum
Brandon Blum
A 9-Figure Founder's Advice Heading Into 2026...

Dec 28, 2025

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5 min read

A 9-Figure Founder's Advice Heading Into 2026...

My five favorite takeaways from my fireside chat w/ Kevin Gould, cofounder of Glamnetic

Brandon Blum
Brandon Blum
How Four 7-Figure Founders Grew Their Brands in 2025

Dec 14, 2025

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6 min read

How Four 7-Figure Founders Grew Their Brands in 2025

Five takeaways from my in-person conversation w/ the founders of Huug, CharCharms, Soulmate Customs & Live Healthillie

Brandon Blum
Brandon Blum
New Edition's BFCM 2025 Brand Insights Report

Dec 7, 2025

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6 min read

New Edition's BFCM 2025 Brand Insights Report

Themes, trends, what worked and what didn’t

Brandon Blum
Brandon Blum
5 Brutally Honest Ways To Get Ahead in Your 20s

Nov 23, 2025

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6 min read

5 Brutally Honest Ways To Get Ahead in Your 20s

The advice I gave to Temple University students this week...

Brandon Blum
Brandon Blum
4 Tips When Building Out Your Welcome Series Email Flow

Nov 16, 2025

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7 min read

4 Tips When Building Out Your Welcome Series Email Flow

Custom coupons, UTM tracking, conditional splits, and strategic timing—the four pillars of an effective welcome series.

Brandon Blum
Brandon Blum
20 Pre-Launch Strategies We're Actually Recommending to Brands Right Now

Nov 9, 2025

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6 min read

20 Pre-Launch Strategies We're Actually Recommending to Brands Right Now

Part 2 of our pre-launch playbook: What we're telling brands in sexual wellness, beverages, CPG & skincare.

Brandon Blum
Brandon Blum
20 Pre-Launch Strategies We're Actually Recommending to Brands Right Now (PART 1)

Nov 2, 2025

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7 min read

20 Pre-Launch Strategies We're Actually Recommending to Brands Right Now (PART 1)

The strategies we're sharing with founders who don't know what they don't know yet.

Brandon Blum
Brandon Blum
4 Tips When Creating Your BFCM Ads

Oct 26, 2025

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6 min read

4 Tips When Creating Your BFCM Ads

Simple, scrappy tactics to create scroll-stopping ads when time and budget are tight

Brandon Blum
Brandon Blum
Three Paid Ad Creatives I Bookmarked This Week (& Why)

Oct 19, 2025

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6 min read

Three Paid Ad Creatives I Bookmarked This Week (& Why)

What Vue Swiss, Eskiin, and Flakes did to stop my scroll (& what I'd change)

Brandon Blum
Brandon Blum
How to Build a Winning Paid Creative Pipeline in 4 Phases

Oct 12, 2025

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5 min read

How to Build a Winning Paid Creative Pipeline in 4 Phases

Start with what's already working, then systematically scale toward scroll-stopping original content

Brandon Blum
Brandon Blum
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