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This Template Will Get You 80% of the Way Towards A Winning Ad Creative
The creative you put into market is really only as good as the script or concept you use when creating the content.
Brandon Blum
January 04, 2026
I’m moving New Edition’s scopes more upstream in 2026.
If New Edition is working with your brand, I want to own as much of the creative process as possible. Not just video editing, for example.
It leads to better work and happier clients. Which is what it’s all about, right?
First time reading the New Edition Newsletter?
👋 Hey, I’m Brandon Blum. I’m the Founder and Managing Partner at New Edition - a boutique creative agency based out of Brooklyn, New York that helps emerging e-commerce brands create content.
By the way, if you need help with creative strategy, development and production, respond directly to the email or shoot me a note ([email protected])!
BUT FIRST, HERE ARE A FEW EVENTS TO CHECK OUT THIS MONTH …
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PROMPT TEMPLATE TO COPY OVER
Create a 30-40 second UGC-based ad script around the general concept of [INSERT CONCEPT]
General concept examples:
a woman who hasn't eaten dairy in years, since she is lactose intolerant.
a middle-aged man looking for a new contact lens case who is willing to invest in a premium, non-plastic product
a founder of an eCommerce brand who knows they need to join a community of like-minded people but just doesn’t know where to look
Target Audience: [INSERT TARGET AUDIENCE DETAILS]
Age
Gender
Ethnicity
Psychographics/Characteristics
Pain Point(s) to Attack: [INSERT PAIN POINTS]
Pain point examples:
Unable to enjoy dairy products like pizza, ice cream, and restaurant meals without digestive discomfort
An eco-friendly, reusable alternative that eliminates single-use plastic and micro-shedding concerns
Replacing ineffective supplements with a natural, science-backed solution.
Other key points:
Do not mention our brand or product until at least 50% into the ad script
Provide five hooks to consider, make them all punchy and quick
Use the following ad script as a reference: [INSERT WINNING AD SCRIPT]
What to pull in as reference:
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ONCE YOU HAVE THE SCRIPT READY
There’s two ways to create the content:
If you have time and resources, tap a UGC creator to film and record the content. Best case scenario, you have someone in-house who can quickly record and edit the content for you. Another sustainable option is leveraging a a self-service platform like From The Lobby (respond to this email if you want an intro)
If you want to get something in the market quickly, leverage generative AI tools like Nano Banana for images and Kling 2.1 Master for video. Play around with these tools, and you’ll start to get better at prompting them.
👇 HERE’S MY FREE OFFER TO YOU 👇
IN SUMMARY
With the emergence of generative AI tools, creative can get into the market faster than ever.
I’m partially excited about genAI, but partially unsettled, too
Where will all of this be in a year’s time?
If brands are optimizing for creative velocity/output - and almost all brands we work with are - I worry most ads we see on TikTok and meta a year from now will be created exclusively via generative AI tools.
Sure you can create a great piece of content with a great UGC creator. But once that ad fatigues, you need to go back to the well and make something else.
That time-delayed process feels more antiquated with each passing month.
Respond directly to this email - or email me ([email protected]) - and let me know if you have any questions!
See you next week ✌️