Below are three paid ad creatives I saved to our Foreplay dashboard this week and why I saved them.

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👋 Hey, I’m Brandon Blum. I’m the Founder and Managing Partner at New Edition - a boutique creative agency based our of Brooklyn, New York that helps emerging e-commerce brands create content.

In this week's newsletter, we explore three high-performing paid ad creatives I bookmarked and discover what makes them stop the scroll.

If you need help with your paid ad creative strategy, hit us up! We’d love to see if we can help.

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PAID AD CREATIVE 1

Format: Video

Brand: Vue Swiss

Time running: 8 days (but they run a lot of ads like this)

Creative Angle: Pain Point

Creative Targeting: People with skin issues.

Why It’s Bookmarked:

• Ad starts with an educational angle. 

• Product is not introduced until the 15-second mark (36% into the ad). I can’t recommend this approach enough. It will build trust.

  • I wrote about how your product shouldn’t be the hero of your ad in a blog post in late August. Check it out. 

• The ad starts with B-Roll of a creator's nose, with extensive blackheads then, 2 seconds in, cuts to B-Roll of the same creator’s nose, now completely void of blackheads. Her nose looks great—it's aspirational and works really well

• Social proof towards the end of the ad (product reviews and consumers using the product).

One thing I’d change: I’m 99% sure they used an AI voiceover. I’d try to get someone from their team to record the voiceover next time, or a UGC creator.

👇 HERE’S MY FREE OFFER TO YOU 👇

PAID AD CREATIVE 2 

Format: Video

Brand: Eskiin

Time running: n/a

Creative Angle: Founder Story + Company Traction

Creative Targeting: Health Conscious Adults.

Why It’s Bookmarked:

• “Why is nobody talking about how two siblings proved the entire hair loss industry wrong?” is a really good hook. It’s making me think I have somehow missed this brand’s ascension and should listen up so I can see what the hype is about.

• Really great use of B-Roll throughout. Clips of the founder’s sister’s alarming hair loss, the founder in the middle of R&D, showing dirty water and dirty pipes. All really impactful.

• Effective job of positioning their product between the cheap versions that don’t do the job vs the expensive ones that look nice but aren’t effective.

One thing I’d change: I’d try to shave off 25% of this asset. A 1:38 social ad is pretty long.

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PAID AD CREATIVE 3

Format: Static

Brand: Flakes

Time running: 137 days

Creative Angle: Us Vs Them 

Creative Targeting: People with dandruff.

Why It’s Bookmarked:

• Great, on-brand headline.

• Dark background (vs an alternative white, bland background).

• The brand’s product is subtly highlighted with a light cream, while the “other brand” is almost not highlighted at all. 

One thing I’d change: I’d make the value props under the brand’s product intentionally shorter (easier to read) and the “other” brand’s value props intentionally longer (more of a commitment to read).

This week's ad breakdown highlights what's working in paid creative right now: educational hooks, strategic product placement, and strong positioning. 

From Vue Swiss to Eskiin to Flakes, these brands prove that scroll-stopping ads prioritize the customer's problem—not just the product. 

Which creative strategy has been working for you lately? Respond to this email and let me know.

See you next week ✌️