The advice I gave to Temple University students this week...
Custom coupons, UTM tracking, conditional splits, and strategic timing—the four pillars of an effective welcome series.
Part 2 of our pre-launch playbook: What we're telling brands in sexual wellness, beverages, CPG & skincare.
The strategies we're sharing with founders who don't know what they don't know yet.
Simple, scrappy tactics to create scroll-stopping ads when time and budget are tight
What Vue Swiss, Eskiin, and Flakes did to stop my scroll (& what I'd change)
Start with what's already working, then systematically scale toward scroll-stopping original content
Small Adjustments, Major Results
Stop scrolling endlessly for creative inspiration—here's the systematic approach that saves us time and drives results
A tactical playbook for turning more browsers into buyers before the holiday shopping season
Hard-earned lessons from someone who's lived through BFCM wins and losses while building For Others
Five takeaways from my in-person conversation w/ the founders of Ghia, Maude & Care+Wear
