I hope everyone is having a great Sunday.

I am writing this newsletter after spending the past four hours on my couch watching the Men’s Wimbledon Final.

Besides attending an NBA Finals game in Philly (not holding my breathe on this, by the way), going to the Men’s Final at Wimbledon is number two on my sports bucket list.

Every summer, I’m reminded how special Wimbledon is.

Wimbledon is up there with the very best brands in the world - not just in sports, but in culture.

I’ve been on their Instagram a bunch these past two weeks and - I have to say - I can’t get enough.

For this week’s newsletter, I pulled out five posts from Wimbledon’s Instagram in hopes at least one will inspire you to try some version of it for your brand.

Let’s hit …

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Capture the Micro-Moments and Make It Aesthetically Pleasing

This concept packs an incredible punch and can be replicated by any brand.

Doing an in-person event? Capture micro-moments and use the event sounds as audio.

Doing a studio shoot for new products? Use the sound of camera snaps as audio.

There’s a lot you can do. Respond to this email if you want some help with this. Or book a FREE Social Strategy Session here.

The Lesson: create compelling content by capturing small, authentic moments from anything you’re doing, put it into a moodboard-like grid, and you’ll turn everyday business activities into engaging and aesthetically pleasing moments.

Why Don't All Brand Partnerships Look Like This?

I love how Wimbledon integrated American Express here.

This post doesn't look out of place on the feed.

They likely gave this to AmEx as added value or built it into their partnership agreement.

Doing a private influencer dinner? Build a partnership tier with a branded social post and charge extra, or give it as added value.

Don't be lazy with paid partnerships. Get creative, treat them like organic posts and everyone wins.

The Lesson: Successful brand partnerships should feel seamlessly integrated into your organic content rather than looking like obvious advertisements, which requires treating sponsored posts with the same creative care as regular posts.

Steal This ASMR Strategy

The sound of opening a new can of balls, a chair folding/unfolding, cream being poured over strawberries.

It's ASMR done to perfection. How can we replicate it?

Do you still do your own fulfillment? Capture the sound of a box opening, tissue paper ruffling, tape cutting, boxes being tossed into outbound orders.

Next pop-up? Capture sounds of setting up—lights flicking, bags opening, doors opening.

If neither applies, capture office sounds: keyboard clicking, phone hitting desk, coffee mug on coaster.

The Lesson: Create engaging ASMR-style content by capturing and highlighting the natural sounds of your everyday business operations, from fulfillment processes to office activities.

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I Promise Your Brand Isn't Too “Cool” for Personality

I think a lot of brands are scared to show unsexy moments of their business.

This post reminded me that even buttoned-up Wimbledon can have a natural, human personality on social.

This content looks iPhone-shot. It's a simple five-second moment between two of the sport's biggest names. No crazy edits. And I love it.

Let this remind you that your brand isn't too "premium" to share "off the court" moments. It builds the brand as effectively as anything you can stage or spend hours setting up.

The Lesson: Even premium brands benefit from showing authentic, unpolished moments because simple, behind-the-scenes content often builds stronger brand connections than expensive, staged productions.

Turn Every Partnership Into a Growth Opportunity

This content is likely shot by a social media coordinator on their phone, but it still works.

I like how they leveraged their media partner, ESPN, here.

Let this be a reminder to always look for collaboration partners. Collaborator posts are the most effective top-of-funnel tactic for organic growth strategy.

Is your product stocked at a retailer? Ask what it would take for them to accept a collaboration post. If they have a large social presence, prioritize it.

Doing a pop-up at a market? Check the market's Instagram and see if they'd do a collab post. Get in front of adjacent audiences whenever possible.

The Lesson: Collaboration posts with partners, retailers, and adjacent brands are the most effective top-of-funnel growth tactic for reaching new audiences organically, and you should actively seek these opportunities in every business relationship.

Shoot me an email ([email protected]) if you have any questions.

If you want me to dive into any of these more, let me know!

Let Wimbledon's Instagram strategy remind you that you can drive engagement through simple, authentic content.

If you’re a brand, I’d love to spend 30-minutes with you giving my thoughts on ways to improve your Instagram. Here is a link to my Free Social Strategy Call.

See you next time ✌️