Four AI-Powered Tools + Prompts Helping Me Create Content

Claude, Descript AI, Eleven Labs & Hedra

I hope everyone is having a relaxing and enjoyable Memorial Day Weekend.

Kara is on the west coast and I am in New York City with no plans. Yes, no plans at all.

I’m using this time alone to get clear on a few things going on in my life - both personal and professional.

I’ve been laying as I prepare for my biggest event I’ve hosted to-date this Tuesday and a super busy June filled with conferences, events and personal travel.

Last weekend, I did a short deep dive on whether or not the IG verification is worth paying $15/mo for. Short answer: it depends.

This week, I’m going to tell you about four AI-powered tools that are helping me create content while saving a lot of time.

Of course, there’s a plethora of AI tools you can use. These are just a handful.

Let’s jump in…

Claude (AI Chatbot)

Why I like it: Claude is Anthropic's AI chatbot that excels at content strategy and organization through customizable projects that remember your clients and workflows.

How I use it:

For strategy, ideation and captions.

For example: I lean on Claude heavily for Founders Basketball.

Claude helped me come up with the best performing interview question from our event earlier this month:

We asked attendees what’s harder, winning an NBA MVP or founding a $100B company…

I also use Claude for the “business meets basketball” memes I post that fill the empty space between our monthly events.

This post below I especially laugh at each time I see it…

I use Claude as a creative tool to spark ideas, not replace my work—I still find inspiration myself and use AI to trigger the final creative direction.

ElevenLabs (AI-Generated Voiceovers)

Why I like it:

How I use it:

For anything that requires a voiceover.

For example: I’ve been using it to create a series of social posts for Upscale AI, where we showcase the AI-generated tv ad creative they create for their clients. I use it for the end-card VO. Check it out below.

Highly recommend playing around with it. I plan to begin using it more often, as needed.

UPCOMING NEW EDITION EVENTS

Descript AI (Podcast / Transcript-based Summaries)

Why I like it: Descript's AI tool, Underlord, makes podcast and transcript-based content editing way easier by automatically cutting clips and writing summaries for social media.

How I use it:

To streamline transcript-based video editing, highlight pulling and caption writing.

For example: Below is an quick walk-through on how I turn a 56-minute clip into 2:43s of highlights with just a few clicks.

I still chisel away from there, but this saves me A TON of time and, in my opinion, really does pull out some of the best bites from the long-from video it’s sifting through.

Hedra (AI-generated video creation)

Why I like it: Hedra lets you easily create AI-generated videos by uploading any photo and audio file.

How I use it:

I used this tool earlier this week when jumping on the talking baby trend that was all over social media this past week. No idea what I’m talking about? I highly recommend checking it out.

Hedra is just fun to play around with. Each prompt costs about $5, though. But worth spending $10-$20 on to just learn how to use it, in my opinion.

So there you have it. A breakdown of four AI-powered tools helping me create content for myself and my clients.

What AI-powered tools are you enjoying?

Shoot me an email ([email protected]) if you want to chat through more.

See you next time ✌️