New Edition Newsletter
The most actionable newsletter on content on the internet, by New Edition
Connect
Custom coupons, UTM tracking, conditional splits, and strategic timing—the four pillars of an effective welcome series.
Part 2 of our pre-launch playbook: What we're telling brands in sexual wellness, beverages, CPG & skincare.
The strategies we're sharing with founders who don't know what they don't know yet.
Simple, scrappy tactics to create scroll-stopping ads when time and budget are tight
What Vue Swiss, Eskiin, and Flakes did to stop my scroll (& what I'd change)
Start with what's already working, then systematically scale toward scroll-stopping original content
Small Adjustments, Major Results
Stop scrolling endlessly for creative inspiration—here's the systematic approach that saves us time and drives results
A tactical playbook for turning more browsers into buyers before the holiday shopping season
Hard-earned lessons from someone who's lived through BFCM wins and losses while building For Others
Five takeaways from my in-person conversation w/ the founders of Ghia, Maude & Care+Wear
A quick look at ad creatives from Salt & Stone, Crown Affair and Jolie Skin Co.
